Presentations and Storyboards
Clarion Hotels Look & Feel
Title: "FLAIR: Redefining Hospitality at Clarion Hotels"
Client: Clarion Hotels
Objective: Clarion Hotels embarks on a comprehensive brand refresh, centered around the theme "FLAIR," to elevate its positioning in the competitive hospitality market. The objective of the Brand Refresh video is to showcase the essence of FLAIR – Flavours, Local experiences, Atmosphere, Inspiration, and Retail offerings – in an engaging and visually captivating manner. The video will serve as a pivotal marketing asset to reintroduce the revamped Clarion Hotels to the world and rekindle interest among both new and loyal guests.
Key Challenges:
Introducing FLAIR: Clearly communicate the concept of FLAIR and its five key elements in an emotionally resonant manner.
Coherent Storytelling: Craft a cohesive narrative that seamlessly weaves together each aspect of FLAIR, portraying Clarion Hotels as a holistic destination for immersive experiences.
Visual Appeal: Create visually stunning sequences that highlight the hotel's amenities, services, and local connections while maintaining consistency with the refreshed brand identity.
Approach:
Concept Ideation: Collaborate with the creative team, including writers, directors, and designers, to ideate and outline the key concepts for the Brand Refresh video.
FLAIR Framework: Develop a narrative structure that introduces and explores each component of FLAIR – Flavours, Local experiences, Atmosphere, Inspiration, and Retail – showcasing how Clarion Hotels excels in each aspect.
Visual Aesthetics: Decide on a visually appealing and contemporary style that aligns with the updated brand identity, utilizing vibrant colors, modern typography, and striking imagery.
Filming Locations:
Identify diverse and stunning locations to capture footage that portrays Clarion Hotels' global presence and its connections to local culture and attractions.
Storyboard Outline:
Opening Scene: Introduce the FLAIR concept with an attention-grabbing sequence featuring dynamic visuals representing each element – Flavours, Local experiences, Atmosphere, Inspiration, and Retail.
Flavours: Showcasing the hotel's culinary expertise, present an array of delectable dishes being prepared and enjoyed by guests in the hotel's restaurants. Emphasize the use of fresh, locally-sourced ingredients.
Local Experiences: Transition to guests participating in immersive local experiences, such as city tours, cultural events, and interactions with the local community. Highlight the hotel's role in curating authentic local experiences.
Atmosphere: Display the hotel's inviting and stylish interiors, capturing moments of relaxation, social gatherings, and guests enjoying the hotel's amenities, like a rooftop pool or a cozy lounge area.
Inspiration: Showcase inspiring moments, including guests working in a modern business center, attending seminars, or engaging in wellness activities like yoga and spa treatments.
Retail Offerings: Highlight the hotel's retail spaces, featuring stylish boutiques and gift shops that offer unique souvenirs and products.
Seamless Transitions: Use creative transitions to connect each FLAIR element seamlessly, reinforcing the idea of a holistic and unforgettable experience at Clarion Hotels.
Closing Scene: Return to the opening sequence, culminating in a powerful visual representing the harmonious blend of FLAIR at Clarion Hotels.
Presentation and Execution: Present the finalized storyboard and concept to Clarion Hotels' marketing team and key stakeholders for feedback and approval. Once approved, execute the video production, ensuring high-quality cinematography, engaging storytelling, and expert post-production editing to create a captivating Brand Refresh video.
Conclusion: The "FLAIR: Redefining Hospitality at Clarion Hotels" video successfully captures the essence of Clarion Hotels' brand refresh, emphasizing the five key elements of FLAIR – Flavours, Local experiences, Atmosphere, Inspiration, and Retail. Through a coherent and visually stunning narrative, the video communicates the hotel's commitment to delivering a holistic and immersive guest experience. As the video is shared across various digital platforms and during marketing campaigns, it rejuvenates interest in Clarion Hotels, attracting a diverse range of travelers seeking a unique and memorable stay, rich in FLAIR.
