Campfire Travel

Overview

Campfire Travel is a website for campfire enthusiasts and RVers, and also hosts an e-magazine for campers and RV enthusiasts. The website allows users to read articles about camping and RVing, as well as search for campgrounds and RV parks by location, amenities, and other criteria. The goal of the design was to improve the user experience and increase user engagement with the site.

Research

 To begin the design process, we conducted user research to understand the needs and pain points of Campfire Travel's target audience. We surveyed people who are interested in camping and RVing, to gather insights on their preferences and behaviors.

From our research, we found that users value the following aspects:

Access to high-quality, informative articles about camping and RVing

Easy-to-use search functionality for finding campgrounds and RV parks

A visually appealing and modern design that reflects the outdoorsy theme of the site

With our research findings in mind, we began the design process by creating wireframes for the new site layout. We focused on creating a streamlined user interface that would make it easier for users to find relevant content and search for campgrounds and RV parks.

We also developed a visual design for the site, incorporating outdoor-inspired elements like wood textures and natural colors. We created a logo for Campfire Travel that incorporates a stylized campfire icon, which we also used as a design element throughout the site.

To address the pain points identified in our research, we added new search filters to the campground and RV park search functionality, allowing users to search by amenities, pet policies, and more. We also created a more intuitive navigation structure for the site, with clear categories for articles, campground and RV park listings, and other content.