BMW Digital Brochure Design
BMW i7 Nuture Mobile Wallpapers.
Background:
BMW was gearing to launch their brand new BMW i7 and needed a brochure for new buyers to access. This guide presented information detailing the features for the new car as well as luxury wallpapers for them to download.
Challenge:
The i7 Nuture guide was built to be a luxury document to match the quality of the i7 model, and my job was to build the guide in Foleon using a wireframe prototype as seen here. I was also tasked with creating quality exclusive wallpapers for clients to download. These wallpapers needed to match the quality and sophistication of the i7, and needed to be of a quality for clients to want to download for their mobile phones.
Results:
The results were a guide and wallpapers that matched the elegance and sophisitcation of the i7. The solution was to concentrate on key, desireable aspects of the vehicle, aspects that would catch the client's eye along with strategically placing text and branding without taking away from the car model.
