BMW Digital Brochure Design
Digital Brochures for the BMW 2 Series AT & BMW XM.
BMW Digital Brochures
Background:
BMW is a leading German luxury automaker that offers a wide range of premium cars, including the BMW 2 Series Active Tourer and the BMW XM. To market these cars effectively, BMW needed to create engaging and informative digital brochures that could be easily accessed and shared by potential customers. The company wanted to provide potential customers with a detailed overview of the features and benefits of these cars in a visually appealing and interactive format.
Challenge:
The main challenge faced by BMW was to create digital brochures that could accurately showcase the features and benefits of the BMW 2 Series Active Tourer and the BMW XM. The company wanted to ensure that potential customers could easily access the brochures on their smartphones, tablets, or computers. BMW also wanted to make the brochures visually appealing and interactive to keep potential customers engaged.
Solution:
To meet these challenges, BMW partnered with a digital marketing agency to create digital brochures for the BMW 2 Series Active Tourer and the BMW XM. As part of the agency we used a combination of interactive design and rich media elements to create engaging brochures that highlighted the features and benefits of the cars.
The agency started by developing a creative brief for the project, which included the goals, target audience, and key messaging for the brochures. They then created a wireframe design of the brochures, which allowed BMW to review and provide feedback on the layout and content.
Once the wireframe was approved, I was tasked with adding rich media elements, such as 360-degree views, videos, and interactive hotspots. These elements allowed potential customers to explore the cars in detail and learn about their unique features and benefits.
I also made sure that the brochures were optimized for mobile devices, ensuring that potential customers could easily access the brochures on their smartphones and tablets. To further enhance the user experience, the agency included social sharing buttons, allowing potential customers to easily share the brochures with their friends and family.
Results:
The digital brochures created by BMW and the digital marketing agency were a great success. The brochures were engaging, informative, and visually appealing, allowing potential customers to learn about the features and benefits of the BMW 2 Series Active Tourer and the BMW XM in a fun and interactive way.
The brochures were also highly effective in generating leads for BMW. By providing potential customers with an easy way to learn about the cars and share the brochures with their friends and family, BMW was able to increase its visibility and reach new customers.
Conclusion:
By partnering with a digital marketing agency to create interactive and visually appealing digital brochures, BMW was able to effectively showcase the features and benefits of the BMW 2 Series Active Tourer and the BMW XM. The brochures helped BMW to reach new customers and generate leads, while also providing potential customers with a fun and engaging way to learn about the cars.
BMW Discovery Guide Header Artwork
